Hatched was born from a love of timeless design, lasting quality, and the beautiful chaos of new parenthood.

For nearly a decade, I worked in a retail environment where intention mattered—where quality, community, and thoughtful design were at the heart of everything. When I became a mother, I found myself looking for those same values in the world of children’s products. I wanted pieces that were soft yet durable, timeless yet fun, and always made with care—because the things we choose for our children matter.

Hatched is the result of that search.

A curated collection of pieces I’d choose for my own family. A space to find gifts that feel personal and products that hold up to real life. A brand built with honesty, heart, and a little help from my son—who reminds me daily why this work matters.

If you’ve stopped by the shop, there’s a good chance we’ve already met. I’m Celina—founder, mother, and the heart behind Hatched. Thank you for letting us be part of your family's story.

I’m so grateful you’re here—and I hope Hatched feels like home for your family, too.